I started following Navitas Naturals on Twitter. (I love their maca and gogi berries.) The response to my follow was this, Great to see you on twitter! Here’s a coupon code for 10% off your next order from www.NavitasNaturals.com.

Kudos to Navitas Naturals! Not only did I click through to their website to check them out, I saved my coupon code for the next time that I need exotic dried berries or maca.  They are a perfect example of natural products company who really gets the power of social media to build brand awareness and sales.

Burt’s Bees is another product company utilizing Twitter in an innovative way. They are asking customers to send in a picture of themselves with a Burt’s Bees product on Twitter and they with re-tweet it. Talk about engagement!

Leading by example. I can’t wait to see how my other favorite organic food, supplement or natural products companies engage with Twitter!