NEXT Proteins, the makers of DESIGNER WHEY protein products,  announced the hiring of food industry veteran Tom Oliver as Chief Operating Officer. With an extensive track record in food based consumer packaged goods, Oliver will oversee all aspects of the company’s internal  and external operations, brand philosophies and product launches.

Oliver is a veteran food executive with extensive experience in product development and the operations of creating successful consumer goods. Oliver served as Executive Vice President of domestic and international operations while at PowerBar. He oversaw the development and launch of four new product lines in one year; managed a new factory and distribution center that produced over a million bars a day. Oliver also headed PowerBar’s company-owned subsidiary in Germany.  Additionally, he was a member of the executive team that sold PowerBar to Nestle for one of the highest multiples ever paid for a food company.

Read the full press release here.