Kore Nutrition Incorporated (“Kore” or the “Company”) (OTCBB: KORE) and the Company’s wholly owned subsidiary, Go All In, Inc. (“ALL IN”), are pleased to announce the appointment of veteran beverage executive, Mr. David Powley, as President and CEO of ALL IN.
Mr. Powley’s career consists of more than 25 years of senior executive level experience in the beverage industry.
Jeffrey Todd, CEO of Kore, states, “The appointment of David Powley is an important step for ALL IN as the company endeavors to become a global brand. Having someone of David’s talent, corporate relationships and experience in the beverage market, will contribute significantly to increasing ALL IN’s global exposure, revenue, profits, and opportunities as the Company executes on its growth strategy.”
Mr. Powley’s track record in the beverage industry includes a four-year term as Western Vice President of San Pellegrino S.p.A., where he was tasked with establishing the brand’s presence in North America and the Pacific Rim. Over those four years, San Pellegrino S.p.A. captured a 72% market share in on-premise bottled water sales in the U.S., with sales growing to over $36 million annually.
Prior to his time at San Pellegrino S.p.A., Mr. Powley served as Executive Vice President of Shasco Inc., the largest subsidiary of National Beverage Corporation, where he managed four large-scale manufacturing facilities and more than 200 employees. Shasco Inc. achieved over $100 million in annual sales during Mr. Powley’s tenure.
In 2000, Mr. Powley developed and marketed Kid Fuel, a vitamin B6, B12, and Calcium enriched water targeted at young people, the first of its kind on the market, and eventually sold the brand to Clear Beverage Corp. of Las Vegas, Nevada.
Most recently, during his time as Executive Vice President of Nirvana Spring Water Co., Mr. Powley secured several private label bottling contracts, including one with North America’s largest private label supplier. Mr. Powley successfully guided Nirvana Spring Water Co. from near collapse in 2002 to earning $19 million in annual revenue by the end of 2005.
In addition, Mr. Powley has consulted for Sapporo Breweries, Sapporo Japan, in the design, development, manufacturing and marketing of their first non-alcoholic beverage, Apani Sport Water, which quickly rose to be the best selling sport beverage in the Japanese market.
Jeffrey Todd will continue to play an important role at ALL IN as Chairman of its board of directors and continues to serve as CEO of Kore.
On Behalf of the Board of Directors
“Jeffrey Todd”
About Kore Nutrition and ALL IN
Kore, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. It produces premium energy drinks and a enhanced purified water under the brand name, ALL IN(TM) Energy, to suit the demands of an active world. Unlike competitive energy drinks, which can lack great taste and occasionally create a mere energy blip, ALL IN(TM) Energy is a premium sugar free product, with no carbohydrates, and less than 10 calories per can. ALL IN(TM) Energy uses herbs, vitamins and amino-acids to provide a balanced and sustained sharpening of focus and pure energy. ALL IN(TM) Energy drinks are available in three unique and delicious flavors: Citrus, Grape and Acai Berry. ALL IN also offers a premium water that uses advanced technologies, and preliminary research suggests that ALL IN(TM) water is a faster hydrator than ordinary tap water and other mineral waters. Legendary poker champion Johnny Chan has joined together with fellow top poker professionals, who all endorse ALL IN(TM) Energy drinks. Kore intends to expand the production, sales and distribution of ALL IN(TM) Energy drinks and water over the next twelve months. For additional information, visit ALL IN’s websites at www.allinenergy.com
